WhatsApp Business API
WhatsApp Business API, set up for you, with an AI agent on top
The WhatsApp Business API is Meta's official way for businesses to reply automatically, connect WhatsApp to their systems and reach customers at scale. MERAIN handles the whole setup and adds an AI agent that answers and sells for you.
- Official Meta platform
- Full setup and verification
- AI agent included
What is the WhatsApp Business API?
The WhatsApp Business API, now officially called the WhatsApp Business Platform, is Meta's programming interface that lets a business connect a WhatsApp number to its own systems instead of relying on the phone app.
It has no app of its own: it needs a platform or provider to connect and run it. Through it you can run an AI chatbot, send confirmed orders straight to your team's screen, and message customers with approved templates.
WhatsApp Business app vs WhatsApp Business API
| WhatsApp Business app | WhatsApp Business API | |
|---|---|---|
| How you use it | App on phone or computer | Connected to a platform or system |
| Automatic replies | Fixed away and greeting messages | AI agent that understands and keeps the conversation going |
| Team access | A limited number of linked devices | Whole team through the platform |
| Bulk messages | Limited broadcast lists | Campaigns with approved templates |
| Integrations | No | Yes: orders, reports and other systems |
| Cost | Free | Meta fees on some messages + platform cost |
What you need to get the WhatsApp Business API
A Meta business account
A Meta Business (Business Manager) account in your company's name.
A phone number
A number that can receive the verification SMS or call. We can set up a dedicated number if you'd rather keep your current one.
A display name
The name customers see, following Meta's display name guidelines.
Business verification when needed
Meta may ask you to verify the business with your commercial registration to raise messaging limits and unlock some features.
You don't have to deal with any of this yourself. MERAIN handles the connection and verification and hands you a working number with the agent on it.
What you get with MERAIN on top of the API
Dedicated WhatsApp Business number
A number for your business, set up with your replies and your product or service list.
AI agent
Replies in your customer's dialect or in English, and takes orders and booking requests 24/7.
Live appointments and orders screen
Every confirmed order appears on your team's screen with a sound alert.
WhatsApp campaigns
Promotional messages with approved templates, and the agent answers everyone who replies.
Google reviews
An automatic review request after each completed order.
Analytics dashboard
Sales and chat-to-order conversion in one place.
How much does the WhatsApp Business API cost?
There are two parts: Meta's fees on some message types, which depend on the customer's country and the type of message (marketing, utility, authentication), and the platform cost for running the number, the agent and the reports.
At MERAIN the monthly plan covers the agent, the appointments and orders screen and the analytics dashboard, and we explain Meta's fees before you start. See plans.
Frequently asked questions
What's the difference between WhatsApp Business and the WhatsApp Business API?
WhatsApp Business is a free app you use yourself on your phone. The WhatsApp Business API is an official connection through a platform that allows an AI agent to reply automatically, a whole team to work on one number, integrations with your systems, and campaigns with approved templates.
Do I need a developer to use the WhatsApp Business API?
No. MERAIN sets up the whole connection and hands you a working number with the agent, the appointments and orders screen and the analytics dashboard.
Can I use my current number?
It depends on the number's current status. We can also set up a dedicated WhatsApp Business number that you forward to from your current one or put on your profiles and ads.
How long does setup take?
Usually a few days after we receive your business details. Meta's business verification can take extra time depending on their review.
Is the WhatsApp Business API official?
Yes. It is Meta's official platform for businesses to talk to customers on WhatsApp.
Does Meta charge fees?
Yes. Meta charges for some message types depending on the customer's country and the message type. We explain them before you start.
Get the WhatsApp Business API for your business
Message us on WhatsApp and we'll set up the connection, the number and the agent for you.