WhatsApp marketing
WhatsApp marketing: bulk messages to your customers, the official and safe way
WhatsApp is where your customers already read their messages. MERAIN writes, designs and sends your campaigns through the official WhatsApp Business API, and an AI agent answers everyone who replies.
- Official Meta-approved templates
- We write, design and send
- AI agent answers the replies
Why WhatsApp marketing?
It reaches the phone directly
Your offer arrives in the app customers open every day, under your business name.
Customers can reply and buy
Unlike SMS or an ad, the customer answers in the same chat and orders or books on the spot.
It brings past customers back
A message before an occasion or a season reminds people who already know you to come again.
You see what happened
You know how many messages were delivered and how many customers replied.
The official and unofficial ways to send bulk WhatsApp messages
| Unofficial tools and broadcast apps | Official WhatsApp Business API | |
|---|---|---|
| How it sends | From a normal number through unofficial software | Through Meta’s official platform |
| Risk to your number | High: bans are common | Low when you follow Meta’s rules |
| Message content | Anything, with no review | Templates approved by Meta |
| Who receives it | Any list of numbers | Customers who agreed to hear from you |
| Replies | Land on one phone | Answered by an AI agent and your team |
| Scale | Limited, and risky as it grows | Thousands of customers per campaign |
Requirements for official WhatsApp marketing
A number on the WhatsApp Business API
Campaigns are sent from a number connected to Meta’s official platform. MERAIN sets this up for you.
Customer consent
Send only to customers who agreed to receive messages from your business. This protects your number’s quality rating.
An approved template
Each marketing message is submitted to Meta as a template and approved before it is sent.
A payment method on Meta
Meta charges a fee for each marketing message, paid directly from your own card at Meta’s rates.
What MERAIN offers in WhatsApp marketing
We write and design it
You give us the idea. We write the message, design the image and prepare the template.
We send it for you
The campaign goes to your customer list through the official API, in a single send.
An AI agent answers the replies
Every customer who replies gets an instant answer and can order or book in the same chat.
Campaigns for every occasion
Ramadan, Eid, National Day, back to school, seasonal offers, and reminders for customers who have not visited in a while.
No markup on Meta fees
You pay Meta’s message fees directly. We set a spending limit and alerts so there are no surprises.
Opt-in only
We send only to customers who agreed, to protect their trust and your number.
Frequently asked questions
Is WhatsApp marketing allowed?
Yes, through the official WhatsApp Business API, using templates approved by Meta and sending to customers who agreed to receive your messages.
Will my number get banned for sending bulk messages?
Unofficial bulk tools often lead to bans. With the official API, approved templates and opted-in customers, the risk is low, and Meta shows a quality rating so you can keep it healthy.
How much does a WhatsApp campaign cost?
There are two parts: MERAIN’s fee for writing, designing and sending the campaign, and Meta’s fee per marketing message, which you pay to Meta directly. See our pricing section for current campaign prices.
Can I send to any list of numbers?
No. Meta’s policy requires that recipients agreed to receive messages from your business. Sending to bought or scraped lists damages your number’s quality and can get it blocked.
What happens when customers reply to the campaign?
Replies arrive on your business number. With MERAIN’s agent, each customer gets an instant answer and can order or book in the same conversation.
Do I need the WhatsApp Business API for marketing?
For campaigns at scale, yes. The WhatsApp Business app only offers small broadcast lists to people who saved your number. The API is the official way to reach your full customer list.
Turn your next WhatsApp campaign into orders
Message us on WhatsApp and we’ll plan, write and send your first campaign with you.